tuboda.pe: building a wedding platform from a market gap

When Matrimonios.com.pe stopped operating in Peru, it left a noticeable gap in the wedding market.

Couples were still looking for vendors, but much of that discovery had moved to Instagram. Social media was useful for finding inspiration and businesses, but it was harder to compare vendors, understand exactly what they offered and find recommendations from couples with similar needs.

This was particularly difficult for people who did not have close friends or family who had recently planned the kind of wedding they wanted.

We saw an opportunity to explore whether a new product could make that process easier for both couples and vendors.

Before defining the product, we spoke with couples who were planning their weddings or had recently gone through the process.

We also interviewed wedding vendors to understand how they presented their businesses online and what happened after a potential client contacted them.

These conversations showed us that the opportunity was broader than simply creating another vendor directory.

The first challenge was helping couples move from simply discovering businesses to being able to search, compare and evaluate real options.

The platform supports broad searches as well as category-specific exploration, using filters and comparable information such as location, ratings, price ranges and services.

Finding a vendor is only useful if couples can quickly understand what they offer. Vendor profiles therefore needed to provide much more context than a traditional directory listing.

I structured the experience around the information couples need before contacting a business: portfolio, location, styles, services, category-specific characteristics, reputation and direct actions such as WhatsApp and favorites.

Our interviews also showed that having and maintaining a dedicated website was not realistic for every wedding business.

I designed a private workspace where vendors can manage the information that appears on their public profile, including business details, contact information, location, photos and service-specific content.

Because a venue, photographer and makeup artist need to communicate different information, the system combines a shared profile structure with fields that adapt to each vendor category.

Finding vendors was the starting point, but planning a wedding continues long after a couple saves or contacts a business.

As tuboda.pe evolved, I expanded the couple experience to bring wedding information, favorite vendors and planning tools into the same account.