Product & UX Strategy
Turning business and user needs into clear product opportunities, priorities and digital solutions.
About me
Hello! I'm Camila Robles Gamboa, a Product Designer, Service Designer and UX Lead based in Lima, Peru.
I have more than 10 years of experience designing and researching digital products and services across banking and the public sector. I work end-to-end, from identifying problems and opportunities to designing, validating and continuously improving solutions.
Currently, I design and optimize digital experiences for BCP's SME segment, working closely with business, data and technology teams. Previously, I led multidisciplinary design initiatives for BBVA and the Peruvian government, contributing to digital services used by millions of people.
I'm especially interested in creating useful, inclusive and accessible experiences that balance user needs and business goals. I enjoy turning complex problems into clear solutions through research, collaboration and evidence-based design decisions.
Contact information
What I do
A few of the areas I work across.
UX Research & Validation
Understanding users through research, interviews, usability testing and evidence-based decisions.
UX/UI & Prototyping
Designing flows, information architecture, interfaces and prototypes from concept to handoff.
Service Design & Accessibility
Creating inclusive end-to-end experiences across digital products, services and touchpoints.
How I work
A flexible process shaped by each project's needs.
01
Understand
Clarify the problem, context, user needs and business goals.
02
Explore
Research, synthesize insights and identify opportunities.
03
Design
Turn ideas into flows, prototypes and testable solutions.
04
Validate & evolve
Test, learn and iterate based on evidence.
Tools
FigmaHotjarMazeJiraMiroGoogle AnalyticsGoogle WorkspaceNotionSlackMicrosoft Office
Background
Master's in Management and Policy of Innovation and Technology — PUCP
2023–2024
Thesis: Web Accessibility in Peru: a comparative analysis of policies and strategies.
Thesis grade: Outstanding
BA in Art and Business Design — USIL
2009–2013
Expertise
- Product strategy
- UX/UI design
- Service design
- Accessibility
- AI-assisted design
- Collaboration